Why do you need WorkFlows?
Because it enables you to reach your customers in real time, everywhere.
Challenge: The need to capture customer actions across different touch points is becoming ever more challenging. Reacting on on it in timely, appropriate, coherent and cost effective fashion, even more so. Data lakes, real time streaming, artificial intelligence, decision making, automation, omnichannel marketing, ... there seems to be and endless list of technologies that need to be harnessed and efficiently integrated to keep up with modern business requirements. Which of these technologies to use, and how to integrate them in one easily managed solution is a key challenge businesses face today.
Solution: Insite Workflows is a Customer Data Platform (CDP) that takes the best from all aforementioned technologies and integrates them into one unified solution. No need for multiple installations, integrations and maintenance of myriad different technologies. React on your customer actions immediately as they happen, manage your omnichannel campaigns and workflows, map customer journeys, use machine learning for predicting sales and future behaviours - all within single marketing automation tool.